Is Croatia poised to become Europe's most sustainable travel destination?

Croatia is emerging as a leading advocate for sustainable travel in Europe, driven by a concerted effort to reevaluate its tourism strategy in response to the challenges posed by the COVID-19 pandemic. The country's adoption of its inaugural Tourism Law signals a significant departure from conventional tourism models, prioritizing sustainability and resilience as foundational pillars of its tourism industry. With a keen focus on decentralization, Croatia aims to empower local communities and regions to take ownership of tourism development, ensuring that economic, environmental, and social considerations are carefully balanced.

The enactment of the Tourism Law represents a pivotal moment in Croatia's tourism landscape, providing a comprehensive framework for investment incentives and regulatory measures that promote sustainability criteria. This legislative milestone reflects Croatia's commitment to fostering a tourism sector that is not only economically viable but also environmentally and socially responsible.

Backed by substantial grants from the European Union, Croatia is making significant investments in green and digital transitions within its tourism infrastructure, totaling over €180 million. These funds are instrumental in facilitating the transition towards sustainable tourism practices and supporting initiatives that mitigate the negative environmental impact of tourism activities.

Croatia's efforts in sustainable tourism have garnered international recognition, with organizations such as the OECD and the United Nations acknowledging the country's leadership in this domain. The forthcoming establishment of Europe's first Centre for Sustainable Tourism in Croatia further solidifies its position as a trailblazer in sustainable travel initiatives.

In essence, Croatia's journey towards sustainable tourism represents a paradigm shift in the way destinations approach tourism development. By embracing sustainability as a guiding principle, Croatia is laying the foundation for a tourism industry that is not only economically resilient but also environmentally conscious and socially inclusive.



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